Web portal for mobile devices

MallTV, LLC hired Art & Logic to translate their MallTV WAP application for use on iPhones. Since Safari on the iPhone does not support Flash, the implementation uses Javascript although the resulting interface looks and behaves just like the Flash version. MallTV is a portal for cell phones and television and links users to popular third-party third-party websites. A&L created scripts to parse throught ESPN's mobile content and convert it to the MallTV matrix format, now called MallMobi. The ESPNMall pages are updated every 30 minutes and cached on the MallTV server. more...

MallTV, LLC hired Art & Logic to translate their MallTV WAP application for use on iPhones. Since Safari on the iPhone does not support Flash, the implementation uses Javascript although the resulting interface looks and behaves just like the Flash version. MallTV is a portal for cell phones and television and links users to popular third-party third-party websites. A&L created scripts to parse throught ESPN's mobile content and convert it to the MallTV matrix format, now called MallMobi. The ESPNMall pages are updated every 30 minutes and cached on the MallTV server. The Matrix is dyamically created depending on the number of links found on each ESPN page that are associated with numbered keys on the phone. In order to maintain capatibility with the Blackberry, iPhone, and Treo, text was converted to images for the interface because it was discovered that not all devices support all font sizes. Separate versions were created iPhone, and MobilePC/Blackberry/Treo.

TAGS:  iOS  Mobile  iPhone  Objective-C  Smartphone  JavaScript  HTML  BlackBerry  Safari  WAP  Entertainment  Retail  Broadcasting  Marketing  Sales  Advertising